Many people have used iTunes Store before and are continuing to use. I think that number of people is being dramatically increased with product line updates that Apple releases to the market frequently. The iTunes Store is becoming more and more advanced as well with every new version of iTunes. I have let my friend Donald Duck to play around with iTunes Store (iTunes v.8.0) both on PC and Mac to observe him and get his emotional response. First of all, I have to say he is not from the “IT people” and have had a little experience with iTunes until he switched to Mac this September. As he said he knows what iTunes Store is, but have never bought a song or rented a movie because “it is expensive.” I asked him to try buying a song and renting a movie to find out how easy will be this process for a novice. After those tasks have been done he summarized his experience. He pointed out that iTunes Store is really fun and easy to use. Once he found his favorite artist and the movie, the purchasing process has been done in few seconds. “iTunes Store is pretty cool designed”, he says, “with its colorful album artworks, 30 second previews and movie trailers it has changed my view of iTunes in terms of functionality. It is endless, there are tons of music!” His impressions clearly state that typical iTunes Store’s user is most likely to enjoy its expressive interface and get only positive emotions. He also liked the style of Store’s interface, it is aesthetically pleasing in terms of HCI. iTunes Store implements a gorgeous interactive technique that persuades a user to purchase a song or a movie, and there are some for free. As I see from my friend’s experience, iTunes Store is both pleasing and easy to use, and once a user purchases any media, he is very likely to get addicted and buy again and again. “It was fun and pleasure to buy a movie, if songs and movies would be less expensive I will use the Store every week”, Donald said.
[below is the iTunes Music Store Promo Video]
