Predisposition: Users want their content available to them fast
Research: Interviews, resulted in users not satisfied with finding their content quickly/lack use of iTunes Store homepage
Insights: People were overwhelmed with the homepage for the iTunes Store. They didn’t often buy or even click on any content from the homepage. Users wanted to just go straight to the content they wanted to buy, which could either be from a specific genre of music, movies, tv shows, or other content that is available.
Concepts: Making this homepage customizable is some way in which the user can find their specific content much faster. Also, adding a search bar to the homepage could help the user find what they want in a quick manner if they know specifically what they want.
November 17, 2008 at 8:35 pm
Good job on the insights! Could have explained a little bit more on Research.