Predispositions
-People don’t like clutter
-People like things to be easy
-Users don’t like to wait
Research
-Users like to customize
-Users find the page overwhelming
Insights
-adding customization features might lessen user frustration
-the current home page has distracting ads
-users don’t want to see products they aren’t interested in
Concepts
-allow users to choose what types of products are recommended
-make recommendations based on previous purchases
-use popup ads rather than embedding them in the page
-optimize search feature to find things faster
November 24, 2008 at 2:52 pm
Good predispositions!
The bullets in your research are actually insights. Research should quote facts from your research.
Also I am not convinced with the concept of popup ads.