My question is “Is anyone going to even notice a difference in the usability of the iTunes Store homepage?”
People are creatures of habit and if they are in the habit of going straight to the search bar when they get to the store (which is what we have inferred that a lot of people do from the interviews that we conducted) they might not even realize the changes that have occurred.
In the process of paper prototyping, we can find out how easily users (a sample of them anyway) navigate through the interface to complete the task of customizing the homepage. If it’s not blatantly obvious how to do so, we can assume that some people are not even going to notice the feature at all. If a user with specific instructions cannot figure out to complete the task in a timely manner, why would an average user think to seek out customization when it wasn’t there before? By observing ease of task completion we can gain some insight into how users are going to start to use the feature in the first place.
